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Practical guides to the concepts behind AI model choice: token pricing, context windows, cost optimization, reasoning and multimodal models, prompting and how to read model comparisons.

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Our guides explain the concepts you need to read AI model data with confidence: how token prices work, what a context window really limits, when a reasoning model is worth its cost, and how to compare models without being misled by a single number. Each guide answers a practical question and points to the live data on this site, so you can go straight from understanding a concept to applying it. The full list of guides is at the end of this page.

Find the right guide for your question

"What will this cost me?"

Start with AI token pricing explained. It explains how APIs bill per token, why output usually costs more than input, and how cached input, batch processing and prompt-length tiers change the bill. How to reduce AI API costs builds on it with ways to spend less: caching repeated prompt parts, batching work that is not urgent, cutting output and reasoning tokens and routing simple tasks to smaller models. To put numbers on your own workload, use the AI cost calculator; to compare list prices directly, use AI pricing.

"Will my documents fit?"

Context windows explained covers how much text a model can take in one request, how the window differs from the maximum output, where long-context surcharges start and why a model can lose track of details long before its limit.

"Which model should I use?"

How to choose an AI model walks through the decision step by step: describe the task, rule out models by inputs and outputs, context window, license, deployment and data policy, then test quality and weigh latency against cost. How to compare AI models explains how to read benchmarks, prices and rankings side by side: why scores only compare within the same benchmark setting, what "self-reported" means, why a small score difference rarely settles a choice and how to normalize prices for your own mix of input and output. Our compare page and the model directory put that into practice.

"Do I need a reasoning model?"

Reasoning models explained covers the difference between models without extended reasoning, models where it can be switched on and models where it is always on, and how reasoning tokens add to cost and response time.

"Can it work with images, audio or video?"

Multimodal AI explained separates what a model can read from what it can produce, and explains how image generation is billed: per image or per image token, not per text token.

"How do I turn AI content into a publication?"

AI images, video, audio and 3D for a digital magazine follows a small team through one issue: which kind of model suits text, images, video, voice and 3D, which file formats to ask for, how the finished PDF becomes an interactive magazine, and what to check for labels, accessibility and cost.

"How do I get better answers?"

Prompt engineering basics covers prompt structure, examples, output formats and how to test changes. It also shows the cost side: input tokens are billed on every request, so a long system prompt is worth caching.

Numbers worth knowing

These figures come from the models and list prices in our catalog as of October 2026. They change as providers update their offers; AI pricing always shows the current values.

  • Output costs more than input. Among text models that list both prices, output tokens cost a median of four times as much as input tokens. The ratio ranges from 1:1 to just over 8:1.
  • Cached input is much cheaper. It is most often billed at a tenth of the normal input price; across the models that list it, the range is 2% to 25%.
  • Batch processing usually halves the price. Of the text models with batch prices, 30 of 37 charge half the standard rate and the other seven take 20% off.
  • Prices span a wide range. Base-tier input prices run from $0.035 to $10 per 1M tokens, output prices from $0.10 to $50. The cheapest and the most expensive models differ by a factor of more than 250 on input.
  • Large context windows are common. Just over half of the text models with a documented context window accept 1 million tokens or more. Documented windows range from about 65,000 to 10 million tokens.
  • Most models can reason. Of the 60 text models whose reasoning support is documented, 51 offer extended reasoning, either switchable or always on.

How the guides are written

Guides explain concepts and cite sources for their factual claims, mostly provider documentation and pricing pages. Where a guide shows prices or specs, it embeds live tables from our database where possible, so the figures update with the catalog; numbers written into the text carry an "as of" date. Each guide shows when it was published or last updated, and guides are flagged for review every 180 days. The methodology page explains where our data comes from and how we check it.

In this section

  • AI token pricing explained: input, output, cached and batch rates

    How AI APIs bill per token: what a token is, why output costs more than input, how cached input, cache writes and batch discounts work, where prompt-length tiers apply, and worked cost examples with catalog prices as of October 2026.

    Updated 2026-10-26

  • Context windows explained: limits, long-context pricing and recall

    A context window caps how many tokens a model can handle in one request, prompt and answer included. This guide explains input versus output limits, long-context price tiers, why recall drops in long prompts, and the ranges across current models.

    Updated 2026-10-26

  • How to choose an AI model: a practical decision framework

    A step-by-step way to pick an AI model: describe the task, rule out models by inputs, outputs, context, licence, deployment and data policy, then test quality and weigh latency against cost, with catalog data as of October 2026.

    Updated 2026-11-01

  • How to compare AI models fairly: benchmarks, prices and capabilities

    A practical method for comparing AI models: read benchmark scores together with their setting and source, normalize prices for your token mix, tokenizer and reasoning use, compare capabilities on equal terms, and read side-by-side tables and rankings, with data as of October 2026.

    Updated 2026-11-01

  • Multimodal AI explained: image, audio, video and file inputs, and what they cost

    Most current AI models read images, but far fewer handle audio or video, and only dedicated models generate images or speech. This guide explains how media becomes tokens, what "file input" really means, what image and audio work costs, and which catalog models support what.

    Updated 2026-10-27

  • Prompt engineering basics: techniques that work across models

    The prompting basics that hold across providers: test before you tune, write explicit instructions, separate the parts of a prompt, use varied examples and specify the output. Plus what changes with reasoning models, from dropping step-by-step scripts to budgeting for thinking tokens.

    Updated 2026-11-01

  • Reasoning models explained: thinking modes, effort and cost

    Reasoning models work through a problem in hidden thinking tokens before they answer. This guide explains always-on versus switchable reasoning, what thinking adds to cost and latency, which tasks benefit, and how the models in our catalog differ in their controls.

    Updated 2026-10-26

  • How to reduce AI API costs: caching, batching, routing and output limits

    Practical ways to lower an AI API bill: prompt caching, shorter output and lower reasoning effort, model routing, smaller prompts, batch and flex processing and the right price tier, with a worked example at catalog prices as of October 2026.

    Updated 2026-11-01

  • AI images, video, audio and 3D for a digital magazine: a worked example

    A worked example of AI content production for one magazine issue: which kind of model fits text, images, video, voice and 3D, which file formats to ask for, how to handle rights, labels, accessibility and cost, and how the finished issue goes online.

    Updated 2026-10-27